Friday, September 16, 2011

JESS3 X ESPN - TV Ratings 101

ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

Watch the video below for an interesting behind the scenes at everything that went into creating such a fun piece. The key thing to note is how great and trusting ESPN was as a client. It is always great when you can get that sort of partnership in the workplace.

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