Tuesday, August 28, 2012

Digital Kitchen's Creative Soul

"It's not about the hours you put in, it's that you are seeking out experiences that will come back to your work." Such a great quote from Mark Bashore, Head of Creative at Digital Kitchen. Really love this as a piece that serves as essentially a promotional tool for Digital Kitchen. It doesn't even really talk about what they do specifically at all. You see some computers, and if your watching it I guess we can assume you know a little about who they are and what they do, but what I love is that they truly stuck to talking about creativity.

Also, while perusing Digital Kitchen's website I came across their reel. Another job well done here. I love the risks they take and how they aren't afraid to put it out there. I also love how they call out their different core strengths throughout the video using clever text placement and audio ques.

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