I know no one is surprised by this but here is the latest and greatest from BUCK. An animation promoting IHOP's Lorax sweepstakes. Basically IHOP is giving out more than just pancakes these days. Entry requires the participant to visit an IHOP and pick up their own tree seeds. Pretty cool initiative, and I must say if the seeds IHOP gave actually transformed me into a tree I'd be even more inclined to participate.