Tuesday, December 11, 2012

Open Text / The Power of Information

A highly polished animation from TENDRIL for the experts in content management, Open Text. This is another example of details really bringing life to an animation. What puts this animation a cut above the average is all the lines, dots, and shapes that keep the energy up and the animation moving along. You don't really have to pay attention to them, but just knowing they are there is enough to make you happy. If you actually look, you'll notice most of the time these secondary animations don't even have to directly deal with the content. A nice trick for any animators toolkit.

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