Tuesday, March 5, 2013

Buck - Blue Cross Blue Shield

It's not often that I get to compare my work with artists I look up to, but today I got lucky. Buck has done some work with Blue Cross of North Carolina to create a series of animations similar to the ones we did for the Michigan location. In classic Buck fashion their style is sick and the animation is top notch. Where my hands were tied to a cleaner style they went with a more graphical, muted tone look that I really dig. Some of our content overlapped so it was also enlightening to see what sort of transitions and icons they used to convey these sometimes broad medical terms. I've only found these 2 examples, so I'm not sure how many they actually created, but another point for comparison is that I solely created 5 animations averaging about 2 minutes in length each while they had a team of animators create these two.

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