Tuesday, April 23, 2013

Norton - Stuff Anthem

This animation from Psyop is the perfect example of a piece that could have been achieved with a  simple, slick, iconic explainer animation. However, by embodying the story into this cute character we are able to take the storytelling to a whole new level which in turn made the importance of "stuff" that much more believable.  Through this technique the viewer can relate and empathize with the character, instead of just being talked at.

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